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State of Good for Aug 10, 2026

Pure Charity’s State of Good intelligence brief for August 10, 2026 reveals the hidden story behind record-breaking charitable giving numbers. While Americans gave $617.20 billion in 2025 — a new high — donor participation rates fell sharply, creating a concentration crisis for nonprofits. This free analysis combines fresh Giving USA data, Fundraising Effectiveness Project findings, and new research on donor trust to show why fewer donors giving more money fundamentally changes nonprofit strategy. Key insights include the operational reality behind donor retention, why acquisition math is getting harder, and how smart communities build emergency giving infrastructure. Plus: real-world lessons from Washington state’s coordinated wildfire relief response that demonstrates the power of preparedness.

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State of Good for August 3, 2026

Pure Charity’s State of Good Report for August 3, 2026 reveals a crucial nonprofit paradox: charitable giving increased 4.3% in Q1, but donor counts dropped 0.8%. This free intelligence brief analyzes the latest fundraising data showing fewer people are giving while existing donors increase their support. The report includes Stanford’s groundbreaking experiment with 2 million PayPal users on digital donor acquisition, new research on what motivates affluent donors (68% cite personal values), and behavioral science findings on how guilt avoidance and social expectation drive charitable decisions. Organizations are riding revenue growth on shrinking donor files — sustainable until it isn’t. The analysis warns that H2 2026 could prove challenging if year-end giving doesn’t build on 2025’s accelerated gifts, making retention and recapture strategies more critical than ever for nonprofit sustainability.

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