State of Good

Pure Charity’s State of Good Report for August 3, 2026 reveals a crucial nonprofit paradox: charitable giving increased 4.3% in Q1, but donor counts dropped 0.8%. This free intelligence brief analyzes the latest fundraising data showing fewer people are giving while existing donors increase their support. The report includes Stanford’s groundbreaking experiment with 2 million PayPal users on digital donor acquisition, new research on what motivates affluent donors (68% cite personal values), and behavioral science findings on how guilt avoidance and social expectation drive charitable decisions. Organizations are riding revenue growth on shrinking donor files — sustainable until it isn’t. The analysis warns that H2 2026 could prove challenging if year-end giving doesn’t build on 2025’s accelerated gifts, making retention and recapture strategies more critical than ever for nonprofit sustainability.

Weekly insights on donor behavior, industry trends, and what's shaping generosity⏱️ 9 minutes | Once a weekSome weeks the news cycle hands us noise. This week it handed us signal. New research on how nonprofits are actually raising money, fresh polling on how the...

Weekly insights on donor behavior, industry trends, and what's shaping generosity⏱️ 9 minutes | Once a weekThis week's brief covers a funding model experiment worth watching, a regulatory proposal with implications for education nonprofits, and fresh data on a donor...

Weekly insights on donor behavior, industry trends, and what's shaping generosity⏱️ 9 minutes | Once a weekThe Giving USA Numbers Are In, and They Tell Two Stories The sector's most anticipated annual dataset dropped, and the headline is a good one: U.S. charitable...

Pure Charity’s State of Good for June 15, 2026 reveals a sector paradox: charitable giving grew 5% in 2025 while 90% of nonprofit leaders report burnout and 83% of donors face financial stress. This free intelligence brief examines how federal funding freezes since January 2025, new OMB grant rules, and shifting donor psychology are reshaping nonprofit strategy. The report highlights UC San Diego’s record-breaking $1.1 million Triton Giving Day success and provides actionable insights on revenue diversification, leadership wellness, and millennial donor engagement. Key findings include the concentration of giving growth among fewer wealthy donors, emerging opportunities in financial advisor partnerships, and successful capital campaign adaptations despite sector uncertainty.

Pure Charity’s State of Good intelligence brief for May 18, 2026 reveals nonprofits navigating their most challenging operational environment in years. Consumer sentiment dropped 5.8% while personal savings hit just 3.6%, creating a perfect storm for organizations. The Center for Effective Philanthropy’s new research shows foundations increasingly backfilling federal cuts to basic needs programs, reshaping funding priorities across sectors. Meanwhile, new IRS transparency requirements and $234 billion in donor advised funds create both challenges and hidden opportunities. This free intelligence brief analyzes foundation priority shifts, nonprofit sustainability challenges, emerging transparency requirements, and DAF cultivation strategies. Research on donor trust reveals specificity builds confidence better than abstract appeals. Featured case study: University of Nevada’s record-breaking $1 million giving day with nearly 2,000 donors proves community campaigns still mobilize support despite economic headwinds.