State of Good.

Pure Charity’s State of Good intelligence brief reveals a striking disconnect in the nonprofit funding landscape: just 12% of foundations believe their response to federal funding cuts has worked, while corporate giving consolidates around fewer charitable partners. Meanwhile, Gen Z donors are driving new donor acquisition, but most Americans remain unaware of how nonprofits impact their daily lives. This free intelligence brief examines the widening gap between funder intentions and nonprofit needs, the corporate partnership consolidation trend, promising donor acquisition data from the youngest generation, and the fundamental visibility challenge facing the entire sector. Key findings include monthly donor retention rates of 90% compared to 46% for one-time donors, and actionable strategies for organizations navigating this shifting landscape.

Pure Charity’s State of Good Report for September 21, 2026 reveals dramatic shifts reshaping nonprofit strategy. New analysis shows the Trump administration has cut or frozen $177 billion in federal grants across all 50 states, forcing previously government-funded organizations into private fundraising markets and intensifying competition for individual gifts, foundation grants, and corporate partnerships. Meanwhile, 98% of nonprofits now use AI according to NTEN and Bridgespan research, but most lack budgets, roadmaps, or training for responsible implementation. The adoption pattern is top-down, with managers embracing AI while staff approach it hesitantly, creating governance gaps. FreeWill’s 2026 DAF Report highlights the priority-action disconnect: organizations call donor-advised funds a priority but fail to implement basic operational changes like DAF widgets or appeal language. New messaging research reveals that need-based appeals can increase giving when framed properly, pairing need with capability and specific plans. The bright spot: bequest revenue grew 19.7% as the great wealth transfer accelerates, with small nonprofits positioned to capture legacy gifts through simple program launches. This free intelligence brief provides actionable insights for navigating funding landscape changes, AI governance, and donor behavior shifts.

Weekly insights on donor behavior, industry trends, and what's shaping generosity⏱️ 9 minutes | Once a weekTwenty-five years after 9/11, we're getting a masterclass in what it takes for a nonprofit to last. This week's brief covers mission evolution, a proposed...

Pure Charity’s latest State of Good intelligence brief analyzes fifteen years of philanthropic evolution and reveals why some nonprofits thrive while others struggle. New research on over one million nonprofit records challenges assumptions about charity ratings, while unrestricted funding shifts from exception to mainstream. The report examines how organizations that read trend lines early consistently outperform those waiting for certainty, featuring data-driven insights on donor behavior, trust signals, and strategic adaptation. This free intelligence brief also highlights innovative giving structures, including a business owner who donated an entire company to charitable trust instead of selling. Essential reading for nonprofit leaders navigating sector transformation and positioning for sustainable growth.

Pure Charity’s State of Good intelligence brief for August 17, 2026 examines Giving USA 2026’s confirmation of the sector’s defining trend: fewer donors carrying more of the funding load. With donor participation declining 4.5% while giving concentrates among major relationships, nonprofits face heightened concentration risk. The report analyzes workforce challenges in fundraising, DAF infrastructure gaps revealed by ProPublica, and strategic opportunities in Make-A-Will Month timing. Key insights include reciprocity psychology showing 75% giving increases, Pittsburgh Foundation’s successful crisis response model, and practical frameworks for managing donor dependency ratios. Essential reading for development professionals navigating economic uncertainty.