Product update
New SecureLink: Let Donors Update a Recurring Gift Without Logging In
When a donor’s card is expiring or a recurring payment fails, send them a SecureLink. They update their payment method in a couple of clicks, with no account login, and the link safely expires after 30 minutes.
A safe shortcut to a fixed payment method
A SecureLink is a one-time link your team sends directly to a donor. It opens straight to a simple form where they update the card on their recurring gift. There is no password to remember, no account to find, and no need to handle card details over email or the phone.
How it works in three steps:
- ✓A recurring gift needs a new or updated card
- ✓You send the donor a SecureLink
- ✓The donor updates their payment method and the gift keeps going
Where it helps
Use a SecureLink whenever a recurring gift needs attention:
- ✓An expiring credit or debit card
- ✓A declined or failed recurring payment
- ✓A donor who asks to change their card
Why it matters for your team
A large share of recurring gifts are lost not because donors change their minds, but because a card quietly expires or a payment fails. When fixing it means logging in, many donors never get around to it. A SecureLink removes that step, so a payment problem does not turn into a lost supporter.
Recover gifts faster
Fix a failing card before the next scheduled gift, so recurring revenue keeps flowing.
No login friction
Donors skip the password and the account hunt, so far more updates actually get completed.
Safe by design
Each link is time-limited and expires after 30 minutes, so it cannot be reused or shared later.
Send in seconds
Your team sends a SecureLink the moment a card needs attention, with no back and forth.
How teams use it
- ✓A monthly donor’s card expires, so you send a SecureLink and they update it in under a minute
- ✓A recurring payment is declined, so instead of asking the donor to log in you send a link straight to the update form
- ✓A sponsor emails to say their card changed, so you send a SecureLink rather than handling card numbers by email or phone
Do not let an expired card end a recurring gift
Keeping a donor is far cheaper than winning a new one. A SecureLink gives your team a fast, safe way to fix the number one reason recurring gifts lapse, a payment method that simply needs updating, so committed supporters stay committed.
Availability
Available now
SecureLink is available to Pure Charity accounts today. Features roll out in one of three ways, and this section is where we note the current status:
- ✓Available to all is live for every account with no setup required
- ✓Beta is early access for teams who want to try it and share feedback
- ✓By request is turned on for your account by our team when you ask
Want to see how your team would send one? Schedule a demo and we will walk through it in your account.
Common questions
What is a SecureLink?
A SecureLink is a one-time, secure link your team sends to a donor so they can update the payment method on a recurring gift without logging in.
Does the donor need to log in or create an account?
No. The link opens directly to the update form, so there is no password to remember and no account to find.
How long is a SecureLink valid?
It expires 30 minutes after it is created. If it expires before the donor uses it, your team can send a new one.
What can the donor change with it?
The donor can update the payment method on their recurring donation. The gift then continues on its normal schedule with the new card.
Is it secure?
Yes. Each link is time-limited to 30 minutes and is scoped to updating the payment method, so it does not open full access to the donor’s account.
How does our team send a SecureLink?
Your team sends a SecureLink to the donor when a recurring gift needs a card update. Schedule a demo and we will show you exactly where it lives in your account.
See SecureLink in your account
We will show you how your team sends a SecureLink and how it keeps recurring gifts from lapsing over an expired card.