COVID-19 and philanthropy: How donor behaviors are shifting amid pandemic

Artemis Strategy Group, an independent research firm, conducted a research study on behalf of Fidelity Charitable about the effect of COVID-19 on giving and volunteering behavior. 1,842 adults in the U.S. who donated at least $1,000 to charity in 2019 were surveyed in March 2020.

In the span of only a few weeks, the COVID-19 pandemic has upended daily routines and impacted communities across the world in unprecedented ways. No corner of our society has been left untouched by the effects of the pandemic, including the nonprofit sector.

To understand how this pandemic could impact the nonprofit community, Fidelity Charitable conducted a survey of philanthropic individuals to see how they’re thinking about philanthropy in response to the pandemic and how the situation could affect their giving and volunteering behaviors. The study underscored the following key takeaways…