About Pure Charity

75+ years of combined experience

Nonprofits and communities have raised over $350M using our tools. Built by nonprofit leaders, our software makes fundraising easier, so you can focus on your mission.

Since 2008, we’ve partnered with 1,250+ nonprofits across 50+ countries, helping organizations overcome the fundraising challenges we’ve faced ourselves.

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Est. 2008
Built by people who've founded nonprofits, written grant proposals at midnight, and celebrated every hard-won donation, and missed their fundraising goals.
The Pure Charity team
75+
years of combined experience
$350M+
raised with our tools
1,250+
nonprofits partnered
50+
countries served

We’ve sat in your seat

We’re not just software developers. We’re nonprofit veterans, and this isn’t theory. It’s battle-tested wisdom built into every feature.

Led fundraising campaigns
Raising millions for global causes.
Managed donor relationships
Through economic downturns and digital transformations.
Trained nonprofit staff
Hundreds of staff on sustainable fundraising practices.
Built and scaled nonprofits
Multiple organizations from the ground up.

Strong foundations lead to more lives changed

Our theory of change is simple: when organizations invest in infrastructure, technology, training, and fundraising, they grow faster and expand their impact.

Building capacity starts with the right systems, strategies, and partners. Our software is built on human behavior and giving trends, and designed to help you launch, execute, and scale for tomorrow’s donors.

Invest in infrastructure
Technology, training, fundraising
→
Grow faster
Stronger foundations
→
More lives changed
Lasting impact

Our story

In 2008, our founders were running a growing nonprofit and hit a wall. The existing fundraising platforms weren’t built for how donors actually give. They were complex, expensive, and created more work instead of less.

So we built Pure Charity: software designed by people who’ve lived the work, so every hard-won donation counts and your team spends less time on administration and more on the mission.

Since then, we've helped nonprofits
50%less administrative time
through automated donor management
45%more recurring giving
using our sponsorship tools
✓Move from traditional to digital fundraising

Meet the team

Operating team

Mike Rusch
Kristin Copher Buse
Beverly Nelson
Wes Taul
Chase Guynn
Chuck Guynn

Board of Directors

Kristin Copher Buse
David Echegoyen
Gabe Wight
Michael Gebhart

Create your Pure Charity nonprofit account

Share your nonprofit information, get quick approval, and we’ll walk you through a demo.

✓  Apply in minutes through a short online form. No lengthy applications or red tape.

✓  Quick verification and approval, faster than traditional platforms.

✓  Accept your first donation with templates and step-by-step guidance, in under an hour.

✓  Get your custom pricing quote. We talk through the options that fit your needs.

✓  Free onboarding support and 1-on-1 training to ensure success.

Built by nonprofit leaders, for nonprofit leaders

Book a short demo and see how the experience baked into Pure Charity can help your organization grow.

Schedule a Demo