State of Good.
Weekly insights on donor behavior, industry trends, and what’s shaping generosity
9 minute read • New every week
Latest Updates
State of Good for Dec 8, 2025
GivingTuesday 2025 raised $4B, but 48% of donors give again before Dec 31st when stewarded well. Get your 7-day checklist and year-end fundraising strategies.
State of Good for Dec 1, 2025
GivingTuesday 2025 is projected to raise $4.01 billion, but the real opportunity extends through December 31st. Consumer confidence crashed to a 7-month low, yet wealthy donor portfolios remain strong. Monthly giving now represents 31% of online revenue while one-time giving stays flat. Plus: the MrBeast-Rockefeller partnership signals how Gen Z engages with causes, and Give Miami Day’s record-breaking $43.8 million proves trust-based giving works.
State of Good for Nov 24, 2025
24% of donors stop giving due to a lack of transparency. Get GivingTuesday strategies, donor retention insights, and year-end fundraising tips for nonprofits.
State of Good for Nov 17, 2025
Consumer sentiment crashes to 50.3 (historic low), but wealthy donor confidence jumps 11% with S&P 500 up 14%. Midlevel donors ($1K-$10K) provide 30%+ of budgets. GivingTuesday Dec 2nd could hit $4B. Loss aversion: “prevent loss” messaging outperforms “create gain” 2:1. Plus: Kentucky pastor’s authentic generosity goes viral.
State of Good for Nov 10, 2025
The November 10th State of Good highlights that emotional connection now drives giving more than transparency or impact, while the S&P 500’s 16% gain creates an expanded window for major donor cultivation. Monthly giving has become a fundraising superpower as donors shift to recurring partnerships. The report advises framing appeals around opportunity rather than crisis during the SNAP chaos, and features A Place At The Table café as an example of operational resilience that scaled seamlessly when federal benefits halted.
State of Good for Nov 4, 2025
Fewer donors giving bigger gifts as small-donor base shrinks 10.5%. Stock market gains create major gift window. GivingTuesday donors show 65% retention vs 52% average. MacKenzie Scott gave $380M to HBCUs filling federal gaps. Foundations can’t meet demand despite raising payouts. Maine Foundation mobilized $250K in 72hrs for SNAP crisis—speed wins.