State of Good.
Weekly insights on donor behavior, industry trends, and what’s shaping generosity
9 minute read • New every week
Latest Updates
State of Good for Dec 29, 2025
75% plan to increase giving but only 18% will give again. Discover the year-end paradox reshaping nonprofit fundraising and donor behavior in 2025.
State of Good for Dec 22, 2025
50% of donors finished 2025 giving while DAF assets hit records. New polling reveals shifted year-end patterns requiring strategic fundraising adaptation.
State of Good for Dec 16, 2025
One nonprofit increased donor retention from 6% to 22% with a single strategic change. This week’s free intelligence brief covers why 80% of first-time donors never give again, new charitable giving tax laws, and how to engage Gen Z’s $360B in disposable income. Weekly insights from Pure Charity on donor behavior, fundraising strategy, and nonprofit technology.
State of Good for Dec 8, 2025
GivingTuesday 2025 raised $4B, but 48% of donors give again before Dec 31st when stewarded well. Get your 7-day checklist and year-end fundraising strategies.
State of Good for Dec 1, 2025
GivingTuesday 2025 is projected to raise $4.01 billion, but the real opportunity extends through December 31st. Consumer confidence crashed to a 7-month low, yet wealthy donor portfolios remain strong. Monthly giving now represents 31% of online revenue while one-time giving stays flat. Plus: the MrBeast-Rockefeller partnership signals how Gen Z engages with causes, and Give Miami Day’s record-breaking $43.8 million proves trust-based giving works.
State of Good for Nov 24, 2025
24% of donors stop giving due to a lack of transparency. Get GivingTuesday strategies, donor retention insights, and year-end fundraising tips for nonprofits.