State of Good
Explore the latest findings from our State of Good series, revealing key donor behaviors and trends shaping the future of philanthropy.
Weekly insights on donor behavior, industry trends, and what’s shaping generosity
⏱️ 4 minutes | Once a week
Latest Updates
State of Good for Dec 8, 2025
GivingTuesday 2025 raised $4B, but 48% of donors give again before Dec 31st when stewarded well. Get your 7-day checklist and year-end fundraising strategies.
State of Good for Dec 1, 2025
GivingTuesday 2025 is projected to raise $4.01 billion, but the real opportunity extends through December 31st. Consumer confidence crashed to a 7-month low, yet wealthy donor portfolios remain strong. Monthly giving now represents 31% of online revenue while one-time giving stays flat. Plus: the MrBeast-Rockefeller partnership signals how Gen Z engages with causes, and Give Miami Day’s record-breaking $43.8 million proves trust-based giving works.
State of Good for Nov 24, 2025
24% of donors stop giving due to a lack of transparency. Get GivingTuesday strategies, donor retention insights, and year-end fundraising tips for nonprofits.
State of Good for Nov 17, 2025
Consumer sentiment crashes to 50.3 (historic low), but wealthy donor confidence jumps 11% with S&P 500 up 14%. Midlevel donors ($1K-$10K) provide 30%+ of budgets. GivingTuesday Dec 2nd could hit $4B. Loss aversion: “prevent loss” messaging outperforms “create gain” 2:1. Plus: Kentucky pastor’s authentic generosity goes viral.