State of Good

Affluent giving up 6.3% as tax changes accelerate. Auto-renewal hits 91% retention. Social proof boosts donations 30%. Get the nonprofit intelligence you need.

75% plan to increase giving but only 18% will give again. Discover the year-end paradox reshaping nonprofit fundraising and donor behavior in 2025.

50% of donors finished 2025 giving while DAF assets hit records. New polling reveals shifted year-end patterns requiring strategic fundraising adaptation.

One nonprofit increased donor retention from 6% to 22% with a single strategic change. This week’s free intelligence brief covers why 80% of first-time donors never give again, new charitable giving tax laws, and how to engage Gen Z’s $360B in disposable income. Weekly insights from Pure Charity on donor behavior, fundraising strategy, and nonprofit technology.