State of Good for Jun 15, 2026
Weekly insights on donor behavior, industry trends, and what’s shaping generosity
⏱️ 9 minutes | Once a week
This Week's State of Good
The nonprofit sector is navigating its most significant operational shift in years. New data shows charitable giving grew 5% in 2025, the strongest increase in recent memory, even as federal funding freezes create immediate budget pressures for thousands of organizations. This paradox defines our current moment: private generosity is rising while government support contracts.
Federal Funding Shifts Create New Reality
Since January 2025, federal funding freezes and the Department of Government Efficiency (DOGE) terminating grants have disrupted nonprofit operations nationwide (Nonprofit Quarterly). This represents more than policy change, it’s a fundamental shift in how nonprofits must approach revenue diversification.
The Office of Management and Budget compounds this challenge with proposed new federal grant rules that will change how nonprofits receive and manage government funding (NonProfit PRO). These regulatory changes affect grant applications, compliance requirements, and administrative burden for organizations still receiving federal support.
What This Means for You:
- Audit your revenue mix immediately, organizations with >40% federal funding face highest risk
- Begin compliance planning now for OMB’s proposed rules to avoid scrambling later
- Develop three-year revenue diversification plans that reduce government dependency
- Create crisis communication templates for donors explaining funding challenges transparently
Leadership Crisis Threatens Organizational Capacity
The human cost of sector disruption is stark: 90% of nonprofit leaders report burnout concerns, driven by spiking service demand and unstable funding (Philanthropy.com). Urban Institute research confirms this trend, documenting growing uncertainty among nonprofit leaders from 2024 to early 2026 (Urban Institute).
This isn’t just an HR issue, it’s a fundraising crisis. Burned-out leaders can’t inspire donors. Stressed executives struggle with strategic thinking. High turnover disrupts donor relationships built over years.
What This Means for You:
- Implement “sustainability budgets” that include leadership wellness programs
- Create board-level succession planning for all key positions
- Develop shared leadership models to distribute fundraising responsibilities
- Consider fractional executive arrangements to access expertise without burning out full-time staff
Donors Face Their Own Financial Pressures
New Gallup/Edward Jones polling reveals the donor landscape: 83% of Americans experience financial stress, with only 16% feeling financially fulfilled (The NonProfit Times). Most concerning: just 19% of adults find joy in giving, helping, and caring.
This data explains a critical dynamic, even as total giving rises, individual donors feel squeezed. The growth in charitable giving likely concentrates among fewer, wealthier donors while broad-based support faces headwinds.
What This Means for You:
- Adjust annual fund goals to reflect donor financial stress
- Create flexible giving options (monthly giving, smaller ask amounts)
- Focus retention efforts on current donors rather than aggressive acquisition
- Develop messaging that acknowledges financial pressures while inspiring hope
Emerging Opportunities Signal Strategic Shifts
Despite challenges, strategic opportunities emerge. The 2026 CAF World Giving Report provides fresh insights on donor behavior across sectors including arts, culture, and international development (Friends of FDF). This global perspective helps nonprofits benchmark against international trends.
Research on capital campaign fundraising shows organizations adapting successfully to new realities (Capital Campaign Pro). The 5% giving increase in 2025 demonstrates donor willingness to support organizations that communicate clear vision despite uncertainty.
A new report on financial advisors reveals that charitable planning tools rank as the second-most recommended giving approach after direct giving, with 35% of advisors actively using these tools (NonProfit PRO). This presents untapped opportunity for organizations willing to build advisor relationships.
What This Means for You:
- Study CAF World Giving Report data for your specific sector
- Consider launching campaigns that acknowledge current challenges while projecting vision
- Build relationships with local financial advisors through educational events
- Develop materials advisors can share with clients about your organization
Why Donors Give?
Why are Millennials reshaping philanthropy when conventional wisdom says they lack wealth?
Bloomerang’s 2026 Giving Signals Report reveals Millennials are driving fundamental shifts in philanthropic behavior, not through check size but through redefined expectations (NonProfit PRO). This generation views giving differently: they seek impact transparency, prefer digital engagement, value peer recommendations, and expect two-way communication with causes they support.
The psychology runs deeper than technology preferences. Millennials grew up watching institutions fail, from corporate scandals to government shutdowns. They trust differently, give differently, and measure success differently. Traditional donor recognition means less than authentic connection and demonstrated impact.
Try This:
- Create Instagram-worthy impact moments that Millennials will share organically
- Replace annual reports with quarterly impact texts showing specific outcomes
- Launch peer-to-peer campaigns where Millennials become cause ambassadors
- Develop giving options that feel like activism, not charity
Understanding Millennial giving psychology isn’t about chasing trends, it’s about recognizing that donor expectations have permanently shifted.
💡 Pure Charity’s Fundraisers features can be used to meet specific giving tool needs for family funds and giving circles.
Bottom Line
This week’s takeaway: The nonprofit sector faces a perfect storm of federal funding cuts, donor financial stress, and leadership burnout, yet total giving still grew 5% last year. Success now requires radical adaptation: diversifying revenue away from government dependence, supporting burned-out leaders, and meeting donors where they are financially and emotionally.
Three actions for this week:
- Conduct an emergency revenue audit, calculate your federal funding percentage and create a 90-day diversification plan
- Survey your leadership team anonymously about burnout and implement one immediate support intervention
- Schedule meetings with three local financial advisors to explore planned giving partnerships
💡 Pure Charity can support your 2026 Fundraising Strategies.
Stories of Good
UC San Diego’s 2026 Triton Giving Day shattered records, raising $1.1 million in 24 hours (UC San Diego). The campaign’s genius lay not in the total but in the details: when approaching their 900th alumni donor, supporter Ping Yeh ’99 created a special $1,000 match specifically for that milestone donor.
This tiny gesture, celebrating donor number 900, transformed a statistical milestone into human connection. The campaign turned metrics into moments, making every participant feel part of something bigger than a fundraising thermometer.
The Lesson: In an era of donor fatigue and financial stress, success comes from making giving joyful. Create moments of celebration at unexpected milestones. Make donors the heroes of the story, not the dollars.