State of Good
Explore the latest findings from our State of Good series, revealing key donor behaviors and trends shaping the future of philanthropy.
Weekly insights on donor behavior, industry trends, and what’s shaping generosity
⏱️ 4 minutes | Once a week
✓ Donor Insights • Industry Indicators • News & Policy • Stories of Good
Latest Updates
State of Good for Dec 22, 2025
50% of donors finished 2025 giving while DAF assets hit records. New polling reveals shifted year-end patterns requiring strategic fundraising adaptation.
State of Good for Dec 16, 2025
One nonprofit increased donor retention from 6% to 22% with a single strategic change. This week’s free intelligence brief covers why 80% of first-time donors never give again, new charitable giving tax laws, and how to engage Gen Z’s $360B in disposable income. Weekly insights from Pure Charity on donor behavior, fundraising strategy, and nonprofit technology.
State of Good for Dec 8, 2025
GivingTuesday 2025 raised $4B, but 48% of donors give again before Dec 31st when stewarded well. Get your 7-day checklist and year-end fundraising strategies.
State of Good for Dec 1, 2025
GivingTuesday 2025 is projected to raise $4.01 billion, but the real opportunity extends through December 31st. Consumer confidence crashed to a 7-month low, yet wealthy donor portfolios remain strong. Monthly giving now represents 31% of online revenue while one-time giving stays flat. Plus: the MrBeast-Rockefeller partnership signals how Gen Z engages with causes, and Give Miami Day’s record-breaking $43.8 million proves trust-based giving works.