Know every donor
Turn the giving you already process into complete donor profiles, timelines, and analytics.
Complete donor profiles, giving timelines, and analytics, drawn straight from the donations you already run through Pure Charity. No import. No migration. No separate subscription. It’s already in your account.
✓ Included in Pure Charity • Giving Analytics • Complete Giving History
Donor profiles that fill themselves in
✓ Contact details, reference code, and engagement status for every donor in one place.
✓ A full giving summary at a glance: lifetime giving, average gift, first gift, last gift, total gifts, and year to date.
✓ Nothing to enter. Every profile is built from the gifts you have already processed.
Every gift they’ve made, in one timeline
✓ See every donation by month and year, all the way back to a donor’s first gift.
✓ Filter between all activity, donations, and internal notes without losing the thread.
✓ Understand the whole relationship before you ever pick up the phone.
From missed payments to recovered revenue
A standalone CRM lives downstream of your payment processor, so it only learns a recurring donor lapsed months after the card first failed. Pure Charity processes your donations, so your CRM flags every at-risk recurring gift the moment a payment errors, with the exact amount on the line.
12–18%
of recurring donations lost to failed payments at a typical nonprofit
Find the donors who need you, in one click
✓ Built-in segments for active recurring, at-risk recurring, lapsed 12+ months, and active major gifts.
✓ See how many donors sit in each group, and exactly who they are.
✓ Spot lapsed donors and major-gift relationships without building a single report.
Keep your team aligned
✓ Internal notes on any donor profile, visible only to your team, so nothing lives in one person’s inbox.
✓ Email a donor directly from their record.
✓ Export any segment to CSV for mail houses, board reports, or deeper analysis.
Why Pure Charity CRM is different
Nothing to set up
Already built on your giving data
No import or migration project
Live the moment you open it
No separate subscription
See the whole donor
Lifetime giving and averages
Full giving timeline
First gift, last gift, and year to date
Engagement status at a glance
Protect your revenue
At-risk recurring detection
Lapsed donor identification
Major-gift tracking
See failed payments as they happen
One platform
Giving, sponsorship, trips, and CRM together
One donor record across everything
One login for your whole team
Search by name, email, or reference code
Start knowing your donors from the very first gift
Open your CRM in the time it takes to log in
Already on Pure Charity
Your CRM is already live. Every donor you have processed is already there, with full profiles, giving timelines, and segments waiting.
Open the CRM tab and start working your at-risk and lapsed lists today.
New to Pure Charity
✓ Apply in minutes through a short online form. No lengthy applications or red tape.
✓ Quick verification and approval, faster than traditional platforms.
✓ Accept your first donation, and watch your CRM fill in automatically.
✓ Free onboarding and 1-on-1 training to get your team going.
See your own donors inside Pure Charity CRM
Book a short demo and we will show you your at-risk recurring gifts, lapsed donors, and major-gift relationships, live.