SupportLocalNWA Receives $100k in Matching Charitable Funds!


Pure Charity supports on NWA Gives Regional Giving Day to provide support to Local Restaurants and Nonprofits affected by COVID-19 Pandemic.

Tyson Family Foundation and Willard and Pat Walker Charitable Foundation Match up to $100k on during NWA Gives 2020

Tyson Family Foundation and Willard and Pat Walker Charitable Foundation Match up to $100k on during NWA Gives 2020

The Tyson Family Foundation and the Willard and Pat Walker Charitable Foundation have  agreed to match all dollars spent up to one hundred thousand dollars on during NWA Gives 2020, simultaneously helping hundreds of nonprofits & small local businesses. 

April 1, 2020 Bentonville, Ark. – The Tyson Family Foundation and the Willard and Pat Walker Charitable Foundation will match gift card sales purchased on for NWA Gives– an annual, twelve-hour event of charitable giving to nonprofits in Northwest Arkansas., an online gift card marketplace, was launched on March 23, 2020, to support the financial needs of Northwest Arkansas’ small business owners during the COVID-19 pandemic. 100% of’s net proceeds go directly to the small businesses.

Originally spearheaded by Movista, the initiative now has support from individual volunteers and other businesses like Prisma (formerly Adair Creative).  Community members interested in contributing or partnering on the site should contact  

The dollar-for-dollar matching gift for up to $100,000 can benefit more than 300 nonprofits in Northwest Arkansas who are partnered with NWA Gives. Each customer on will have the opportunity to choose which nonprofit they would like to benefit.

The process is:

  1. On, customers buy gift card vouchers to their favorite local businesses.
  2. During the checkout process, customers will select a nonprofit to receive the matching donation.
  3. Customers take voucher numbers to the businesses at their leisure to exchange directly for goods and services.
  4. Dollars are disbursed to the nonprofits by NWA Gives.

Businesses and customers can find more information about the site at, and businesses can register to be listed on the site at

About Tyson Family Foundation

The efforts of the Tyson Family Foundation aim to improve quality of life through community and accessibility.  By partnering with SupportLocalNWA and NWA Gives, the Tyson Family Foundation hopes to enhance the generosity of NWA residents who are not only supporting our regional non-profits, but the small businesses that are pivotal to our communities. 

About the Willard and Pat Walker Charitable Foundation

The Willard and Pat Walker Charitable Foundation exists to honor the legacy of its founders through charitable giving and to promote the virtues of integrity and generosity, as well as the conservative values which characterized their lives.  To fulfill this purpose, the Foundation is dedicated to supporting a wide range philanthropic and charitable causes, giving preferences to non-profit organizations which promote healthcare, education and humanitarian causes within the states of Arkansas, Kansas, Oklahoma and Missouri.

About NWA Gives

NWA Gives inspires generosity to meet the needs of Northwest Arkansas.  Their flagship event is still happening on April 2, which is being held online at Twelve hours of giving begins at 8 a.m. CT and ends at 8 p.m., and locals can band together to support their favorite causes, which has become even more important given the current economic uncertainty.  NWA Gives is powered by Pure Charity.

Over 300 charities have signed up to participate, and they have been notified to continue their outreach efforts. Supporters can visit to learn more about which charities are participating and find their favorite organizations. 

About Movista

Founded in 2010, Movista Inc. is a software-as-a-service (SaaS) company that provides the industry’s leading mobile-first retail execution and workforce management platform, ONE by Movista. The enterprise platform replaces or integrates a multitude of disparate systems into one user-friendly, mobile interface. Behind the simple end-user experience are robust features that encompass scheduling, tasking, project management, file sharing, training, ordering, returns, routing, time keeping, expenses, mileage and much more. Movista serves all stakeholders in the retail ecosystem including brands, retailers and service providers. To learn more about Movista, visit