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The #1 Thing Mike Rusch Says About Fundraising (Video)


If you’ve met Mike Rusch (CEO of Pure Charity), you may have heard him say “Fundraising is a symptom.”

He says it a lot. But, there is a good reason for that. In those four words, Mike begins to re-shape our thinking related to fundraising. Mike has consulted hundreds of world-changing nonprofits, serves on the Board of several organizations, and has watched countless nonprofits wrestle with the constant demands of fundraising.

When Mike talks about fundraising, we should listen.

We’ve asked Mike to unpack his favorite saying for us (on video) and help us to understand why this is so important for nonprofit leaders to understand.



Simplify Fundraising with Pure Charity

Pure Charity software can save you tons of time and help your nonprofit grow with robust donation processing, trip management, sponsorship programs and peer to peer fundraising.

Let us know if you'd like to learn more.