Planned Giving 101 with Tony Martignetti from Nonprofit Radio Podcast

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Some say Planned Giving fundraising can have the highest ROI for nonprofits and fundraisers.

However, I know a lot of Nonprofits who shy away from Planned Giving, because they think it is too complicated or that they need a legal team.

Tony Martignetti is an expert on the topic. He’s been helping nonprofits for over 20 years and is the host of one of the top nonprofit podcasts, “Tony Martignetti Nonprofit Radio Podcast”.

In this short interview I ask Tony to give us a quick “Planned Giving 101” and answer a few questions, including:

  • How would you define “Planned Giving”?
  • What type of nonprofits should be investing in Planned Giving?
  • How does a nonprofit get started in Planned Giving?
  • What is a good first step?

So, sit back and enjoy the video interview with Tony.

“You’re not talking about a donor’s death,

you’re talking about their long term plan…”

— Tony Martignetti

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