4 Last-Minute Ideas for #GivingTuesday
#GivingTuesday is here.
While there is a ton of competition for attention, #GivingTuesday has also grown year after year and hundreds of millions of dollars are now given on this day.
For all those nonprofits who let the day sneak up on you, we’ve got 4 last-minute ways to engage and invite giving.
But, you don’t have much time, so let’s jump right in.
1. Choose & craft a short impact story to tell. (Knock it out in 1.5 hrs)
You already know the story.
The one that you find yourself telling your friends and family when you talk about your nonprofit.
I’m talking about a simple and emotive story that demonstrates the impact of the work you are doing and the importance of your financial supporters.
Maybe you are thinking “But, I’ve already told that story”! Well, a good story is worth telling many times. (How many times have you watched your favorite movie??)
Find a photo to support the story, if you can, and write out the story in a short paragraph or two.
Here is a few questions to help you tell the story:
- What was the rising conflict?
- Was there a moment when things looked really bleek?
- How did the support of your donors save the day?
- What role did your organization play to turn things around?
- How are things different now?
- Is there a similar story (or thousands?), just waiting to unfold today?
Write this story down and share it on #GivingTuesday with email and social media.
2. Send a compelling, plain-text, email (or 2) to your list. (Write, edit & schedule in 2 hrs)
Here is your chance to tell the story from step #1. To make the email most effective, try these out:
- Use an irresistable subject line that will stand out and make readers want to open.
- Make it personal. People connect with and respond to other people more than organizations. So, write the email in a personal way.
- Don’t worry about graphics. If you haven’t designed it yet, just focus on the message and send it as a plain-text email. (studies have shown these can perform great anyway!)
- Invite people to give, and tell them the impact of their gift.
For bonus points, send one email in the morning and a second later in the day as a final reminder.
3. Invite 3 to 5 multipliers/influencers to help spread the word. (Shouldn’t take even 2 hrs)
Make a quick list of people who have influence and are passionate about your mission. These could be board members, pastors, bloggers, or musicians.
Their influence could be with a small circle of people, a huge social media following, or an email list.
Send each of these people a short email or text, asking them to help you spread the word on #GivingTuesday. Be sure to give them the story from #1 above, so they have something compelling to share. But, even more importantly, ask them to share from their own heart about why they have been involved in your organization.
4. Personally ask people to participate. (Should take 2 hrs or less)
Make a list of friends, family, donors, and advocates who you can invite to give with a personal text, email, or phone call.
Don’t pressure. Just invite.
Share your passion, your story from #1 above, and explain the impact that a gift could have on the lives of others.
And even if #GivingTuesday is a flop for you this year …
If Giving Tuesday doesn’t go as planned (or you just failed to plan for it at all) don’t be discouraged. It’s absolutely not too late to hit a homerun with your end of year giving campaign, which is (in our opinion) much more important than#GivingTuesday.
However, if you haven’t already, it’s time to get started planning!
To help you strategize and plan your end of year fundraising campaign, we’ve written out a 20+ page guide full of best practices and the most effective methods we’ve seen for ending the year strong. Click here to download the PDF now.
While we are grateful for the impact from#GivingTuesday and the millions given each year on this day, there is also a ton of competition for the attention of your audience.
We’d recommend putting much more planning and effort into your own nonprofit Giving Day or your broader End of Year campaign.
Let us know how it goes, or how we can help!